Posts tagged: analytics

Attracting Visitors To Your Website

By admin, October 26, 2017

It’s not that easy to go from zero visitors to thousands of potential customers in an instant. But if you implement the right traffic-generating strategy, you can increase the number of visitors coming in to your website. If you can get enough traffic, that means you can generate sales. And you can check the main components in your salesto get more traffic and keep it coming.

Getting Instant and Cheap Traffic

The key components in the sales process that you need to test are opt-in offer, navigation, order form, and sales copy. You need to test them first before implementing your large-scale traffic generating campaign. Why is it important? Because this will help you prevent losing huge money once the campaign fails. Here are some of the best ways to attract visitors to your site:

  • Test your site. There are actually plenty of components to test in your website. That includes your web design, content, and many others. However, stick to what’s more important when testing your website. The basics are your salescopy, order process, opt-in offer, and site navigation. Later on, you can test other components once your sales generation is stable. 
  • Use Yahoo! Search Marketing. Pay-per-click search engines offer cheap and instant qualified traffic. But you need to come up with some targeted keywords in order to get results. Bidding to appear on top listings gives visibility on search results like Yahoo, MSN, and others. This will help you reach 80% of internet users across the globe. 
  • Offer free content such as eBooks. Providing irresistible free resources in exchange of priceless publicity is a common practice among digital marketers today. For instance, a valuable eBook or well-written blog posts can generate loads of web traffic without spending a dime. Just don’t use sales pitch in writing them so you won’t shoo potential customers away.

Read more at https://www.infocaptor.com/dashboard/how-to-attract-visitors-to-your-site

Steps For Optimizing Your Website

By admin, October 23, 2017

People use search engines like Google when looking for products or brands these days. In fact, 60 percent of consumers take advantage of Google search just to find what they exactly want, and more than 80 percent of online search results lead to in-store visits as well as sales. So if you want to receive massive traffic and increase your sales, optimizing your website is the perfect solution.

Optimized Website, A Business Owner’s Priority

Search engine optimization or SEO is not that easy to implement. That is because there are constant changes that you need to keep up with such as the algorithms of search engines. For instance, the search algorithm of Google constantly evolves due to their goal of providing searchers with best results they deserve.

It’s not enough to hire a SEO professional to do the job today and stop search optimizing in the next months or years. Experts understand that this is a non-stop process. Your website needs to deal with the changing algorithms, and as long as it is evolving, your website also needs to keep up. This is why an optimized website should be a priority for any business owner across the globe.

Read more at  https://www.infocaptor.com/dashboard/what-are-the-steps-to-optimizing-your-website

Keyword Rank Tracking Tools

By admin, October 15, 2017

An important element of search engine optimization (SEO) is choosing the right keyword. With the right keywords, you can make your content rank on search engines. But the work doesn’t stop after ranking, you still need to track the position of your keyword during the search. That way, you can obtain helpful information that will guide you in keeping your SEO efforts successful.

Why Check Keyword Ranking Regularly

One of the main reasons why you need to check your keyword ranking is to identify target keywords. Any SEO professional or blogger should understand how important it is for their content marketing strategies. In fact, a common mistake committed by website administrators and bloggers is writing and publishing articles that don’t target any keywords. It’s like aiming your arrow at something that you are not sure of.

Here are some of the best tools you can take advantage of when tracking your keyword rank:

SEMRUSH. When using this keyword rank tracking tool, it will take 10 to 15 minutes in order to determine which keywords or key phrases to use. Whether you are a webmaster or SEO specialist, this tool will help you analyze data for your clients and website. It also offers useful features such as in-depth reports, keyword grouping, and competitor tracking.

Google Rank Checker. This is a premium online tool that you can use for free. It will help you in tracking keyword positioning while making sure that you appear in search results. To use Google Rank Checker, all you need to do is enter the keywords that you want to check as well as your domain name. After putting in the details, you will now view the keyword rank.

 

Read more at https://www.infocaptor.com/dashboard/best-tools-for-keyword-rank-tracking

How To Benefit From SEO Audit

By admin, October 6, 2017

Businesses need to capitalize on the growing online market if they want to succeed in modern commerce. The thing about Internet marketing is that there are a number of things that have to be addressed to ensure that sites are performing well and actually exist as assets for companies that use them.

One of the things that businesses online need to ensure is that they run an SEO audit every now and then. What the audit does is give them insights as to how their websites are performing from its current search engine standing to its effectiveness as an online marketing tool.

It’s important that business sites provide information and remain relevant. With the SEO audit, companies can determine which particular components need improvement and which ones are functioning correctly. Everything from content quality to backlinking to indexing is assessed through this process and this is why it’s something that can’t be discounted from the equation.

Unbeknownst to most people, an SEO audit doesn’t only look into the performance of on-page activities. It also assesses any off-page activities that a company might currently be or have engaged in. When it comes to the latter, a good example would be the assessment of the performance, reliability, and value of third-party inbound links.

Read more at https://www.infocaptor.com/dashboard/the-benefits-of-an-seo-audit

Improving Google Crawl Rate Optimization

By admin, October 3, 2017

There are different components that form an SEO strategy, one of which is commonly referred to as crawling, with tools often being called spiders. When a website is published on the Internet, it is indexed by search engines like Google to determine its relevance. The site is then ranked on the search engine with a higher ranking being attributed to a higher visibility potential per primary keyword.

In its indexing process, a search engine must be able to crawl through the website in full, page by page, so that it can determine the site’s digital value. This is why it’s important for all elements of the page to be crawl-able or else there might be pages that the search engine won’t be able to index. As a result, these wont be displayed as relevant results when someone searches for it with a relevant keyword.

Search engines like Google work fast. A website can be crawled and indexed within minutes of publishing. So one of your main goals is to see to it that your site can be crawled by these indexing bots or spiders. In addition, the easier your site is to crawl, the more points the search engine will add to your overall score for ranking.

There are different methods that you can try to optimize your crawl rate and here are some of them:

Read more at https://www.infocaptor.com/dashboard/how-to-improve-google-crawl-rate-optimization

Reporting and Dashboard Automation for Marketing

By admin, September 2, 2017

Marketing Reporting and Dashboard Automation

For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance.

In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would cater. But with technology automating almost every task today, these satisfaction indicators are further expounded and interpreted through analytics and data reports.

Reporting and Dashboard Automation in-a-Nutshell

In analytics, there is a systematic collection and analysis of data taken from several departments, usually interpreted to form a summative assessment of an office, performance, product, or service, or to help companies to develop their plans and achieve their goals. Basically, it’s all about numbers, but these data are relevant to a given office unit.

However, this task of collection and interpretation is a breeze because of reporting and dashboard automation for marketing. What can be done and encoded in days can be accomplished in a matter of minutes, provided the system used is up-to-date.

Read more at http://www.infocaptor.com/dashboard/reporting-and-dashboard-automation-for-marketing

Benefits Of Log File Analysis

By admin, July 10, 2017

Every time any page is requested from your website by a human or another program or an automated bot, the event is tracked in a log file that is stored on the web server. If you have installed Google Analytics, then google will tell you all about the visitor and page analytics. It will tell you how many users, what are the top pages etc. In the case of Log File Analyzer, you can get similar insights into your visitor statistics and page analytics.

So what is the difference between Google Analytics and Log File Analysis?

What do you do with the information that a typical Log File Analyser generates?

The main difference is Google Analytics will track only the pages that have the GA code added to them. It will miss any information on other pages that does not have the GA code simply because it just cannot see them and won't be able to report on them.

What is Technical SEO and how does it relate to Log File Analysis?

Read more at http://www.infocaptor.com/dashboard/log-file-analysis-for-technical-seo-and-other-benefits

Benefits of Dashboards for IT

By admin, June 28, 2017

 
The process of examining sets of data using specialized computer systems is called data analytics or data analysis. These computer systems make data easier to interpret by transforming, arranging, and modeling it to form patterns.

Data analytics tools guide businesspeople in coming up with better business decisions. Researchers and scientists also use these tools to evaluate scientific hypotheses, theories, and models.

Real-time report of data about the performance of a company, a specific department, a project, or group of employees can be accessed through a so-called data analytics dashboard. This is an information management tool, which monitors a group or a company’s metrics, key data points, and key performance indicators (KPI).

A dashboard can be customized according to a department or a company’s needs. It connects to your attachments, services, files, and Application Program Interface (API).

IT Management Dashboards

Some of the available dashboards for IT include the following:

 

Read more at http://www.infocaptor.com/dashboard/data-analytics-and-benefits-of-dashboards-for-it

Benefits of Exetuvie Dashboards for Call Centers

By admin, June 24, 2017

Managing a call center is no easy feat, hence, business intelligence tools such as an executive dashboard can be tremendously helpful.

Call center management needs constant attention. Managers should focus on the latest performance metricsand important industry KPIs. Taking these into consideration, arming company executives with a reliable call center dashboard is worth its weight in gold.

Keeping a watchful eye on all the activities of the call center that you’re managing can help you increase overall productivity, and business intelligence tools should will play a major role. Not only will you be able to reduce handling times significantly but also be able to meet the obligations of your service level agreements hassle-free.

With the industry of call centers being one of the most competitive these days, providing clients with the highest level of service is the ultimate goal and you can assure service quality when you have an executive dashboard in your arsenal.

It works by increasing the visibility of real-time metrics that are crucial to your business. With a dashboard app, you can access vital information immediately and address any issues before they become potentially damaging to your company.

In any call center dashboard, there are several performance metrics that you have to pay close attention to and here are some of them:

Read more at http://www.infocaptor.com/dashboard/executive-dashboard-analytics-for-call-centers

Benefit of Dashboard Reporting for Government Operations

By admin, June 23, 2017

Dashboard reporting has never been more important to the government. Considering the humungous streams of data collected through government agencies and programs, the challenge is how to make sense of these data in a way that they will benefit the organization and perhaps save large amounts of money as a result. The use of this type of reporting has been exalted by the US.

In the US

The US administration flaunted the advantages of using dashboards during the presidency of Barack Obama. They said that using a dashboard is an effective way of collating and filtering data so that these data become useful to decision makers. They credited the dashboard for being able to make them see better the implications of data and act on them appropriately.

One example cited by the government is how a dashboard helped them see the status of their investments, particular in pursuing the advance of technology.

The claim from the administration of Obama was that they were able to make better decisions using the data presented by the dashboard. According to them, this led to billions of dollars in savings and cutting delivery time for technological projects.

The US Congress has communicated a positive sentiment on the matter of using a government dashboard for federal decision-making and operations. It expressed interest in increasing the use of transparency tools, such as dashboards, across federal spending programs.

It is expected that more efforts will be exerted towards this goal and the use of dashboards may even be continued to be implemented after Obama relinquishes his office.

Other governments

Read more at http://www.infocaptor.com/dashboard/dashboard-reporting-for-government-and-how-it-can-benefit-government-operations