Posts tagged: dataviz

The Role of Data Visualization for Digital Marketing

By admin, April 10, 2017

The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore.

With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers have to appeal to a much more discerning base of buyers, and they also have to be able to demonstrate to their clients that the "newfangled" ways of marketing actually perform.

Data visualization is making the difference on both sides of this dilemma.

Data Visualization: the Breakdown

So what is data visualization? To answer that, we first have to answer the question, "what is data?"

Read more at http://www.infocaptor.com/dashboard/importance-of-data-visualization-for-digital-marketing

How do you get Rich and successful ?

By admin, April 9, 2017

Data Visualization of Labor Productivity by Industry

By admin, April 6, 2017

Read more at http://www.infocaptor.com/dashboard/labor-productivity-by-industry-data-visualization

5 reasons you should use dashboards in marketing industry

By admin, March 30, 2017

What's the first thing you look at when you flip on your computer screen in the morning? What's the item you peek at on your phone even when your dinner partner wishes you'd leave work behind for the evening? For most people that addictive checking-tendency applies to their emails, but the truly business-savvy marketers are addicted to looking at their dashboards!

And why is that? It's because dashboards provide a true and comprehensive look at everything important that is happening in your business.

With a well-constructed dashboard, you can see exactly where things stand with your business, literally at a glance. Let us just break down the benefits for you!

Read more at http://www.infocaptor.com/dashboard/5-benefits-of-dashboards-in-the-marketing-industry

How to optimize you reporting with Google Analytics

By admin, March 28, 2017

There are lot of ways you can optimize your reporting with Google Analytics and I would like to bring your attention to a very powerful solution as described below.

Our solution is not an Excel plugin but it is a packaged Datawarehouse. Let me assure and explain in very simple terms.

  1. Connect to your profile [or as many profiles]
  2. Pick your metrics
  3. Save your query

This 3 step process will let you define a complete workflow of extracting your website metrics into a MySQL database table. Yes, you can import any combination of Google metrics and columns into any MySQL table.

Once you define the workflow, it will perform a full load and then on a daily basis it will keep appending new data to the same table. This happens without any intervention from your side.

Read more at http://www.infocaptor.com/dashboard/do-you-spend-too-much-time-building-reports-with-google-analytics-data

Y Combinator companies has more funding than the sum total of all remaining accelerators – Data Visualization – Analytics

By admin, February 20, 2015

Like most Data scientists who believe in the power of simple bar graphs we used our first “chart weapon” of choice and here it is what it rendered.

Read more at Y Combinator companies has more funding than the sum total of all remaining accelerators

USA War Casualties – Data Visualization – Analytics

By admin, February 20, 2015

Analysing the dataset for Afghanistan, we summarize the results by the year

NOTE: This contains only Afghanistan metrics. We will later update the visuals to reflect Iraq war.

Read more at USA War Casualties

50 years of killing Deer – Data visualization and analysis – Data Visualization – Analytics

By admin, February 7, 2015

Virginia maintains the summary of Deer kills way back from 1947

The stack bar gives a total view of the killings and how it has grown over the years

Read more at 50 years of killing Deer – Data visualization and analysis

Visualization on How the undergraduate tuition has increased over the years – Data Visualization – Analytics

By admin, February 7, 2015

Average undergraduate tuition and fees and room and board rates

Read more at Visualization on How the undergraduate tuition has increased over the years

Fresh and Frozen Fruit consumption – U.S. Bureau of Labor Statistics

By admin, February 6, 2015

Read more at Fresh and Frozen Fruit consumption – U.S. Bureau of Labor Statistics