Posts tagged: marketing

Reporting and Dashboard Automation for Marketing

By admin, September 2, 2017

Marketing Reporting and Dashboard Automation

For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance.

In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would cater. But with technology automating almost every task today, these satisfaction indicators are further expounded and interpreted through analytics and data reports.

Reporting and Dashboard Automation in-a-Nutshell

In analytics, there is a systematic collection and analysis of data taken from several departments, usually interpreted to form a summative assessment of an office, performance, product, or service, or to help companies to develop their plans and achieve their goals. Basically, it’s all about numbers, but these data are relevant to a given office unit.

However, this task of collection and interpretation is a breeze because of reporting and dashboard automation for marketing. What can be done and encoded in days can be accomplished in a matter of minutes, provided the system used is up-to-date.

Read more at http://www.infocaptor.com/dashboard/reporting-and-dashboard-automation-for-marketing

How Can Metrics, Analytics, and Dashboards Help a Struggling Entrepreneur

By admin, June 13, 2017

Startups or even a small business should take advantage of business intelligence tools. Especially for entrepreneurs who are considering themselves to be struggling in making ends meet, leveraging data can be their ticket to better operations, boosted sales, and overall business success.

When we talk about business intelligence, there is no specific reference to just one piece of software but a collection of programs that exist to help people collect and assess good data.

Aside from multiple programs, BI tools also include elements that can help improve business practices, maximize infrastructural investments, optimize performance, and enhance decision-making processes.

Business intelligence tools like metrics, analytics, dashboards, and key performance indicators can help small business owners to pull together a wide variety of details not only from external sources but more importantly from the different parts of the business itself.

These tools then collate raw data and they churn out reports, charts, graphs, and assessments that are easy to understand. Basically, the tools perform all the analyzing and what startups are left with are details that they can immediately use to take action.

The time it takes to collect the data and produce usable insights is significantly reduced. This saves the struggling entrepreneur valuable time that can be used to take proactive actions towards improving the business.

The great thing about business intelligence tools like key performance indicators for example is that they can be used by startups to look at all aspects of their business.

It can provide valuable information showcasing sales performance and strategy effectiveness. Even things like staff performance and costing can be assessed in no time.

When a small business starts to experience problems, often it is because of things like excessive wastage, non-optimized inventory levels, inefficient costing, and undeveloped business protocols.

Business intelligence tools can help address all these issues, if not more, and help a company understand where they are making mistakes and where they need to invest more effort and control.

For a small business, there are several key performance indicators that should be focused on

Read more at http://www.infocaptor.com/dashboard/can-metrics-analytics-and-dashboards-help-a-struggling-entrepreneur

Reporting and Dashboard Automation for Marketing

By admin, May 3, 2017

Marketing Reporting and Dashboard Automation

For anyone who works in the marketing sector, customer satisfaction and company progress are of utmost importance.

In the past, entrepreneurs lived by the adage “The customer is always right.” Even then, the satisfaction of customers was the gauge of company owners as to what products or services they would cater. But with technology automating almost every task today, these satisfaction indicators are further expounded and interpreted through analytics and data reports.

Reporting and Dashboard Automation in-a-Nutshell

In analytics, there is a systematic collection and analysis of data taken from several departments, usually interpreted to form a summative assessment of an office, performance, product, or service, or to help companies to develop their plans and achieve their goals. Basically, it’s all about numbers, but these data are relevant to a given office unit.

However, this task of collection and interpretation is a breeze because of reporting and dashboard automation for marketing. What can be done and encoded in days can be accomplished in a matter of minutes, provided the system used is up-to-date.

Read more at http://www.infocaptor.com/dashboard/reporting-and-dashboard-automation-for-marketing

The Role of Data Visualization for Digital Marketing

By admin, April 10, 2017

The field of marketing used to be a matter of simple advertising but times have changed. Back in the day, best advertisement got the most sales but today's buyers are not so suggestible as in days of yore.

With the advent of Internet, even uneducated consumers have become wary of overt advertising. These days marketers have to appeal to a much more discerning base of buyers, and they also have to be able to demonstrate to their clients that the "newfangled" ways of marketing actually perform.

Data visualization is making the difference on both sides of this dilemma.

Data Visualization: the Breakdown

So what is data visualization? To answer that, we first have to answer the question, "what is data?"

Read more at http://www.infocaptor.com/dashboard/importance-of-data-visualization-for-digital-marketing